Here’s the comparison of TV viewership numbers between women’s and men’s title games announced by Roberts: 

• The women’s title game between South Carolina and Iowa attracted an average of 18.7 million viewers.
• During Connecticut’s back-to-back national championship campaign, the men’s title game averaged less at 14.8 million.

There’s a massive disparity in television rights revenue by gender:

• The NCAA Women’s Tournament earned $6.5 million for its television rights with ESPN.
• The NCAA Men’s Tournament’s television rights with CBS, TNT, TBS, and truTV generated a significantly higher revenue of $873 million.
• The percentage difference in revenue highlights a disparity of 99%, according to Rachel Bachman.

The new eight-year, $920 million contract with ESPN, agreed upon in January, could potentially usher in a transformative era for women’s basketball.

Ralph D. Russo predicts that the deal, which grants the network exclusive rights to “40 championships, including the Division I women’s basketball tournament,” could be a game-changer. NCAA president Charlie Baker estimates that an “impressive 57% of the value of the deal — or $65 million annually — is tied to the women’s March Madness tournament.”   

Founder Travis Williams will introduce 24 of the best and brightest HBCU basketball all-stars who hope to take their careers to the next level. Today’s game aims to help advance their career options as professionals in the NBA, G League, Europe, or China.

“This is history in the making once again to host the first-ever HBCU All-Star Game in the Valley of the Sun and in a part of the country where HBCUs do not exist,” said Williams. “As always, I am just being obedient to this God-driven vision that was founded in 2019, and it has been a long journey and dream come true to get to this point in year #3. We will continue honoring and celebrating the rich history, tradition, and contributions of HBCUs to the sport of college basketball. I am truly excited in year #3 with our founding partner Aflac and expect to put on another great event in Phoenix. This year, Aflac will be returning as the official sponsor of the HBCU All-Star game.”

“At Aflac, we have a long history of recognizing and supporting historically black colleges and universities. The HBCU All-Star Game is a wonderful expression of the HBCU experience and does a tremendous job in shining the spotlight on these highly talented players,” said Garth Knutson, Chief Marketing Officer of Aflac. “We know that there continues to be a gap in recognizing and celebrating the talent these students offer, and we are excited to deepen once again our commitment to closing this gap for HBCU students, on and off the court, as an official sponsor of the HBCU All-Star basketball game.”

THE 3RD ANNUAL HBCU ALL-STAR GAME TEAM ROSTERS

Team Rick Mahorn (MEAC, SIAC, Independents All-Stars)

1. Fred Cleveland Jr, North Carolina Central University (MEAC) PG 5’9
2. Chris Martin, Clark Atlanta University (SIAC) PG 6’2
3. Raquan Brown, South Carolina State University (MEAC) SG 6’3
4. Ja’Darius Harris, North Carolina Central University (MEAC) SG 6’3
5. Christian Brown, Tennessee State University (INDEP) SG 6’6
6. Allen Betrand, Norfolk State University (MEAC) SG 6’5
7. Asanti Price, Benedict College (SIAC) SG 6’5
8. Christian Wells, LeMoyne-Owen College (SIAC) SF 6’5
9. Tedrick Wilcox Jr., Hampton University (INDEP) SF 6’6
10.  Seth Towns, Howard University (MEAC) SF/PF 6’9
11. Jordan Simpson, Albany State University (SIAC) PF/C 6’9
12. Jason Jitoboh, Tennessee State University (INDEP) C 6’11

Coaches: Levelle Moton – Head Men’s Basketball Coach at North Carolina Central University; Alfred Jordan – Head Men’s Basketball Coach at Clark Atlanta University

Game faces on! Tune in to the HBCU All-Star Game tomorrow! Sunday, April 7 at 4 p.m. ET on CBS. Coverage begins at 3 p.m. ET pic.twitter.com/mBjXlGZv3I

— HBCU All-Star Game (@HBCUAllStarGame) April 7, 2024

Team Ben Wallace (SWAC & CIAA HBCU All-Stars)

1. PJ Henry, Texas Southern University (SWAC) PG 5’10
2. Dhashon Dyson, Bethune-Cookman University (SWAC) CG 6’1
3. Brandon Davis, Southern University (SWAC) CG 6’1
4. Rashad Williams, Univ. Arkansas at Pine Bluff (SWAC) SG 6’2
5. Tra’Michael Moton, Grambling State University (SWAC) SG 6’2
6. Jaylen Alston, Winston-Salem State University (CIAA) SF 6’4
7. Tre Richardson, Elizabeth City State University (CIAA) SF 6’4
8. Charles Smith, Prairie View A&M University (SWAC) SG 6’5
9. Rayquan Brown, Mississippi Valley State University (SWAC) SG 6’6
10. Jordan O’Neal, Jackson State University (SWAC) PF 6’7
11. Jeremiah Kendall, Alcorn State University (SWAC) PF 6’7
12. Jourdan Smith, Grambling State University (SWAC) PF 6’7

Coaches: Johnny Jones, Head Men’s Basketball Coach at Texas Southern University; Jason Armstrong, Head Men’s Basketball Coach at Lincoln University (PA)

2024 HBCU ALL-STARS HONOREES

HBCU ALL-STARS National Coaches & Players of the Year for NCAA Division I & II

• HBCU All-Stars John McLendon NCAA Division I National Coach of the Year
• Donte’ Jackson – Head Men’s Basketball Coach at Grambling State University

HBCU All-Stars Art McAfee NCAA Division II National Coach of the Year

• Alfred Jordan – Head Men’s Basketball Coach Clark Atlanta University

HBCU All-Stars Sam Jones NCAA Division I National Player of the Year

• Fred Cleveland Jr. – North Carolina Central University

HBCU All-Stars Earl “the Pearl” Monroe NCAA Division II National Player of the Year

• Chris Martin – Clark Atlanta University

* Article initially posted on HBCU Legends

JACKSON STATE AND TOMEKIA REED’S APPEAL

The illuminating star power of Tomekia Reed, Miya Crump, and Angel Jackson competing against Geno Auriemma, Alliyah Edwards, and Paige Bueckers was enough to attract 1.1 million viewers. Sponsors must have been elated with the numbers.

Fans tuned in to First Round #NCAAWBB #MarchMadness on ESPN platforms

Most-consumed First Rd on record (1.5B total mins)
Iowa/Holy Cross: 3.2M viewers, most-viewed First Rd game on record
UConn/Jackson State: 1.1M viewers, 3rd most-viewed First Rd game on record pic.twitter.com/QpBqg7oNkC

— ESPN PR (@ESPNPR) March 26, 2024

Considering the competition began at 1:00 PM Eastern on a Saturday afternoon, the appeal of attracting a nationwide audience was a bold strategic move, and it paid off for ABC and ESPN.

Cortez Mosley sealed the win with a breakaway dunk, increasing the lead to 56-52 with 10.4 seconds remaining in the semifinal. He led the Lions with 16 points and added four rebounds. D’Monte Brown ended the match, making his five final shots while giving the Lions 12 points and four rebounds. Anthony Roy scored nine points, cleared seven rebounds, and posted five assists in the victory.

The game had ten lead changes, as the G-Men extended their biggest lead by eight points with 22.5 seconds remaining. After the Tigers win in the First Four matchup with the Bobcats, they will meet No. 1 Purdue in Indianapolis.

Guard Jimel Cofer had a career night, scoring 19 points and grabbing two rebounds during the victory. His dazzling performance must be put in perspective, as Cofer averaged 2.8 points and 1.3 rebounds in the 2023-24 season.

“I just know my team has my back,” Cofer said. “Anybody on this team can get hot at any time. It was just my night.” At one point, he had a six-point streak in the second half. Also, the 6-4 Sophomore did not play in the G-Men’s win over Texas Southern to claim the SWAC Tournament title. Jourdan Smith and Antwan Burnett added 19 points each while hitting big free throws in the extra period.

“We gotta get to the road, pack up, figure it out, start on film. And worry about how we can throw the whole house, the kitchen, the whatever, the backyard, and Zach Edey. We just got to figure it out.”

Grambling was down 42-33 at halftime but overscored the Bobcats 39-30 before heading into overtime. Montana State shot 51.7% from the floor compared to 50% by the SWAC Champs. GSU had the free-throw advantage, scoring 18 of 23 (78.3%) to MSU’s 8 of 15 from the charity stripe.

Robert Ford III led the Bobcats with 26 points (six treys) and six rebounds for Montana State in the losing effort.

The Purdue Boilermakers (29-4) will host the Grambling State Tigers (21-14 in the first round of the Midwest Region 2024 NCAA Men’s Basketball Tournament at 6:25 PM CT on TBS.

Related: Grambling State Tigers Are The New ‘Kings Of The SWAC’ After They Dethrone The Texas Southern Tigers, Going To First NCAA Tournament