Here’s the comparison of TV viewership numbers between women’s and men’s title games announced by Roberts: 

• The women’s title game between South Carolina and Iowa attracted an average of 18.7 million viewers.
• During Connecticut’s back-to-back national championship campaign, the men’s title game averaged less at 14.8 million.

There’s a massive disparity in television rights revenue by gender:

• The NCAA Women’s Tournament earned $6.5 million for its television rights with ESPN.
• The NCAA Men’s Tournament’s television rights with CBS, TNT, TBS, and truTV generated a significantly higher revenue of $873 million.
• The percentage difference in revenue highlights a disparity of 99%, according to Rachel Bachman.

The new eight-year, $920 million contract with ESPN, agreed upon in January, could potentially usher in a transformative era for women’s basketball.

Ralph D. Russo predicts that the deal, which grants the network exclusive rights to “40 championships, including the Division I women’s basketball tournament,” could be a game-changer. NCAA president Charlie Baker estimates that an “impressive 57% of the value of the deal — or $65 million annually — is tied to the women’s March Madness tournament.”   

JACKSON STATE AND TOMEKIA REED’S APPEAL

The illuminating star power of Tomekia Reed, Miya Crump, and Angel Jackson competing against Geno Auriemma, Alliyah Edwards, and Paige Bueckers was enough to attract 1.1 million viewers. Sponsors must have been elated with the numbers.

Fans tuned in to First Round #NCAAWBB #MarchMadness on ESPN platforms

Most-consumed First Rd on record (1.5B total mins)
Iowa/Holy Cross: 3.2M viewers, most-viewed First Rd game on record
UConn/Jackson State: 1.1M viewers, 3rd most-viewed First Rd game on record pic.twitter.com/QpBqg7oNkC

— ESPN PR (@ESPNPR) March 26, 2024

Considering the competition began at 1:00 PM Eastern on a Saturday afternoon, the appeal of attracting a nationwide audience was a bold strategic move, and it paid off for ABC and ESPN.

No. 14 Jackson State Tigers (26-6) will play No. 3 UConn Huskies (29-5) at Gampel Pavilion in Storrs, Connecticut on Saturday, March 23.

• Game Day: Saturday, March 23, 2024
• Game Time: 12:00 PM CT
• Location: Gampel Pavilion Court, Storrs, Connecticut
• Broadcast: ABC
• Tournament Round Info: Portland 3 Region

Related: Coach Tomekia Reed Guides The Jackson State Lady Tigers To Win Her Third SWAC Women’s Basketball Tournament Title, Earns Trip To NCAA

No. 15 Norfolk State Spartans (27-5) will face No. 2 Stanford Cardinal (28-5) at 1:00 PM ET in Maples Pavilion in Stanford, California on Friday, March 22.

• Game Day: Friday, March 22, 2024
• Game Time: 1:00 PM ET
• Location: Maples Pavilion in Stanford, California

Related: The Norfolk State Lady Spartans Win Back-To-Back MEAC Women’s Basketball Tournament Titles Over The Howard Lady Bison