She accepted on Thursday, Apr. 25 and on the following Monday, athletic director Mike Hill formally introduced her as the new head coach at a press conference.

“Charlotte got a great hire in Tomekia Reed,” Dawn Staley commented.  “She is going to be a great advocate for her student-athletes. She is a great basketball mind and uniter of the community. Being this close to Charlotte, I will be paying close attention to her success.”

This means EVERYTHING!!! Two people that I have GREAT respect for. Thank you @dawnstaley and @UConnWBB Geno!!! I greatly appreciate what you do for the game and how you uplift coaches like myself advocating for change and opportunities. https://t.co/1maYmw6JKI

— Coach Tomekia Reed (@CoachTReed) May 3, 2024

Reed has already made her mark with the announcement of landing former Texas A&M guard Kay Kay Green. This strategic recruitment not only strengthens the team’s roster but also demonstrates Reed’s ability to attract top talent to UNC Charlotte.  

UConn’s Geno Auriemma expressed, “I’m so excited that Tomekia Reed has been named the head coach at Charlotte. After coaching against her team, I came away super impressed with how hard they work and how disciplined they are. Congrats to Coach Reed and to Charlotte for reaching out of the box and getting a terrific coach.”   

Auriemma’s words echoed his sentiments about Coach Reed in his postgame interview after UConn defeated Jackson State: “They certainly don’t get on TV enough, and they certainly don’t get enough recognition, and I wanted to let her know that and put myself out there for her. I think we need coaches like her to be celebrated.”

Coach Geno Auriemma’s comments on Coach Reed and JSU. @HBCULegends @GoJSUTigersWBB pic.twitter.com/DokLl7rTlH

— Kyle T. Mosley (@ktmoze) March 23, 2024

Reed posted humbling words about the commentary from the two coaching legends. “This means EVERYTHING!!! Two people that I have GREAT respect for. Thank you Dawn Staley and Geno!!! I greatly appreciate what you do for the game and how you uplift coaches like myself advocating for change and opportunities.

Geno Auriemma said about Jackson State, “I’m really impressed by them, and they are exceptionally well coached.”

ALSO READ: HUGE DISPARITY BETWEEN HBCUs AND POWER CONFERENCE TEAMS

VIDEO:  https://www.youtube.com/watch?v=w9t5jxUmRC8

Dawn Staley’s remarkable achievement of securing her third national championship with her Gamecocks team should’ve been the focal point for the media — but it wasn’t.  However, media bias online, in print, and during the broadcast demonstrated an inequity in one of the greatest moments for women’s sports.  Especially, a day before the championship game when a reporter attempted to create a pivotal news story regarding Coach Staley’s stance on transgenders in sports.

ABC MISSED THE REAL MOMENT TO MAKE HISTORY

ABC’s production before, during, and following the game slanted for Caitlin Clark and Iowa, eventually overshadowing South Carolina’s tremendous accomplishment.   Whoever made the call in the booth must be replaced or realize that broadcasting inequity is a thing of the past.  

It no longer has a place.  Fair reporting and representation are necessary across all our sports communities and platforms.

Dawn Staley’s team is 38-0.  She joined an elite club of nine collegiate coaches to lead their teams to an undefeated season and national championship title.  The three-time national championship coach takes her rightful place among Geno Auriemma, John Wooden, Pat Summit, Kim Mulkey, Phil Woolpert, Frank McGuire, Bob Knight, and Jody Conradt as “The Unbeatens.”

REVISIONIST BROADCASTING

The producer clung to the advertised storyline, unwilling to make the edit. Dawn Staley had an all-new starting lineup. Last year’s starters found new homes via the 2023 WNBA Draft.  

She trusted her players, especially the freshmen, filled with abundant talent and confidence. After Clark rattled off 18-first quarter points, she made a cataclysmic switch. Raven Johnson was to guard the sharpshooter.  

Staley had the faith and belief Johnson could shut down the all-time NCAA scoring leader. What happened next was legendary.

Last night and this morning, little was mentioned in the headlines of Johnson’s masterful defensive job against the sharpshooter.  

She stole the basketball twice, blocked her shot, locked her down, made her shots, and frustrated Iowa’s greatest hope. Raven Johnson found redemption. After Clark repeatedly waved her off in last year’s semifinal game, Johnson doesn’t have to watch video of that game another day of her life.

As the Gamecocks’ faces were beaming with smiles and Iowa’s dream slowly fading, ESPN decided against spotlighting Raven Johnson, Kamilla Cardoso, Te-Hina Paopao, MiLaysia Fulwiley, Ashlyn Watkins, Tessa Johnson, Montes Claros, Sania Feagin, Chloe Kitts, Bree Hall, and Sakima Walker.  Instead, the cameras and attention of the network were drawn to the star player of the losing team, the Iowa bench, and their walk down the tunnel to the locker room.

At points during the broadcast, ESPN’s play-by-play announcer Ryan Ruocco slanted his more positive commentary toward Iowa. Two, in particular, categorize Clark’s talent as having “video-game vision” and making treys as she “shoots from the future.”   

I get it. It’s the dramatic flair for television, but there weren’t as vivid portraits of the South Carolina players as you rewind the tape.  Ruocco’s best delivery for the champs was “Raven Johnson picks the pocket of Clark” before expanding the lead by three before halftime.

MEDIA MUST HAVE TRUE REPRESENTATION WITHIN THE NEWSROOM AND BROADCAST BOOTH

Media outlets must do a better job portraying our athletes. Jim Trotter spoke out against the NFL Network’s lack of minority representation as managers on the newsdesk, which seems to be the case within the production booth at ABC/ESPN.

For now, the South Carolina Gamecocks will celebrate. Coach Dawn Staley will praise “The Lord.” History is set. For the rest of those young ladies’ lives, they will be known as the 2024 Undefeated Women’s Basketball National Champions! Will it make much of a difference to the media decision-makers?

We shall see.

JACKSON STATE AND TOMEKIA REED’S APPEAL

The illuminating star power of Tomekia Reed, Miya Crump, and Angel Jackson competing against Geno Auriemma, Alliyah Edwards, and Paige Bueckers was enough to attract 1.1 million viewers. Sponsors must have been elated with the numbers.

Fans tuned in to First Round #NCAAWBB #MarchMadness on ESPN platforms

Most-consumed First Rd on record (1.5B total mins)
Iowa/Holy Cross: 3.2M viewers, most-viewed First Rd game on record
UConn/Jackson State: 1.1M viewers, 3rd most-viewed First Rd game on record pic.twitter.com/QpBqg7oNkC

— ESPN PR (@ESPNPR) March 26, 2024

Considering the competition began at 1:00 PM Eastern on a Saturday afternoon, the appeal of attracting a nationwide audience was a bold strategic move, and it paid off for ABC and ESPN.

Geno Auriemma said about Jackson State, “I’m really impressed by them, and they are exceptionally well coached.”

Coach Geno Auriemma’s comments on Coach Reed and JSU. @HBCULegends @GoJSUTigersWBB pic.twitter.com/DokLl7rTlH

— Kyle T. Mosley (@ktmoze) March 23, 2024

The Huskies extended its first-half lead 49-28 with excellent ball movement and shot selection by Aaliyah Edwards, Ashlynn Shade, and Paige Bueckers.

Senior guard Ti’lan Boler led the Tigers in scoring with 25 points and three rebounds. In their final game at Jackson State, Angel Jackson scored 13 points and grabbed four rebounds, while Miya Crump and Keshuna Luckett each contributed six points in the losing effort.

“They certainly don’t get on TV enough, and they certainly don’t get enough recognition, and I wanted to let her know that and I wanted to put myself out there for her.  I think we need coaches like her to be celebrated.”— Coach Geno Auriemma

The Tigers struggled to find their rhythm, scoring 32.8% from the floor due to UConn’s strong defense. In the afternoon, the Huskies shot 50% and 37.5% from beyond the arc. They also outrebounded Jackson State 46 to 38.

UConn will face the winner of No. 6 Syracuse and No. 11 Arizona.

ALSO READ: HUGE DISPARITY BETWEEN HBCUs AND POWER CONFERENCE TEAMS