HOUSTON — HBCU legend and Pro Football Hall of Fame inductee Michael Strahan has been expanding his brand from outfitting HBCU collegiate teams, players, coaches, and more.
Today’s announcement notes that the Michael Strahan brand will form a partnership and debut with the United Football League for the award-winning journalist’s clothing line. The league-level allegiance will give Strahan’s apparel more opportunities and exposure to a broader demographic.
SMAC Entertainment’s co-founder and CEO Constance Schwartz-Morini will also be a member of the partnership agreement.
The brand’s licensed apparel collection, MSX by Michael Strahan, will become the off-field partner with the UFL. The athletes, coaches, broadcasters, and fans will have access to the new merchandise collection in its first league-level venture.
According to the announcement, “The collaboration will come to life through several elements, including a merchandise collection, content development, fan engagement initiatives, and more.”
Related: Jackson State’s Travis Hunter NIL Deal with HBCU Legend Michael Strahan’s Brands
