NCAA Sweet 16 teams coached by Kelvin Sampson, Kevin Keatts, and Hubert Davis drove higher viewership in 2024 than the numbers from 2023.
CBS Sports is reporting solid numbers for the NCAA Men’s Basketball Tournament. According to the CBS Sports PR department, the Sweet 16 games “averaged 10.3 million viewers across CBS, TBS, and truTV,” which is a 5% increase over last year’s viewership.
Thursday’s games with coach Hubert Davis and North Carolina facing Alabama scored a win with 11.1 million viewers, up over 10% from 2023.
On Friday, Kelvin Sampson’s Houston team versus Duke and Tennessee vs. Creighton had 10.6 million viewers. Those numbers were 15% more than last season in the late window of games on Friday.
What should be encouraging is that the tournament’s overall viewership is averaging 9.3 million viewers across CBS, TBS, truTV, and TNT.
